Ross Parsons
Oct 6, 20202 min
Logic Serve is currently on an acquisition round in order to consolidate independent new media businesses into a larger and more efficient entity.
PPC or SEO (pay per click or search engine optimisation) companies should contact Barry Parsons for further information.
LONDON, April 7 /PRNewswire/ --
- London-Based Paid-on-Performance Search Marketing Company Acquired by a
Leading Search Engine Marketing Agency.
Logicserve (http://www.logicserve.com) today announced that it has
acquired CK Net Limited (http://www.ck-net.com), a paid-on-performance search
and affiliate marketing company based in London, UK. Terms of the deal were
not disclosed.
The acquisition of CK Net, which generated over GBP60 million
worth of sales for its blue-chip client base last year, will add a successful
paid-on-performance company to Logicserve's rapidly-growing portfolio of
search marketing agency clients. Logicserve manages online search campaigns
for over 200 mid-sized clients across the UK, Portugal, North America and
India, with over 50 staff in 4 offices worldwide.
"This acquisition enables Logicserve to accelerate its
expansion into the European search advertising market, says Rohit Chugh of
Logicserve. "By combining CK Net's proven paid-on-performance model with our
existing traditional agency services, we are excited to be able to offer our
clients a broad range of innovative search and affiliate advertising
solutions, delivered through a highly skilled team, certified processes and
proven proprietary technology."
Logicserve intends to enhance CK Net's "Affilibid" search
marketing technology through active and ongoing development. Designed
specifically for retail and conversion-orientated clients, Affilibid
optimises client campaigns, generating the maximum volume of sales possible
within a specified budget. Affilibid provides a unique depth of insight into
search marketing campaigns, incorporating individual user behaviours into its
keyword pricing models.
"With its focus on innovative technology and high levels of
personal client service, Logicserve complements our business perfectly," said
Christopher Kelly, founder of CK Net. "The acquisition instantly offers us
the manpower to fully utilise the great Affilibid technology that we've been
developing over the last 12 months, and I can't wait to see the results for
our clients. In addition, Logicserve's technical team will accelerate the
development of our new comparison and review site network, which we look
forward to releasing in 2008."
About Logicserve
Logicserve (http://www.logicserve.com) is emerging as a
leading player in the online marketing arena. Focusing on People, Processes &
Technology, Logicserve aims to deliver tangible business results for its
clients. With over 50 staff in 4 offices, Logicserve manages search campaigns
for over 200 mid-sized clients worldwide.
About CK Net Limited
With its origins dating back to 1998, CK Net
( http://www.ck-net.com) was founded by Christopher Kelly in 2003, while in
his first year as a medical student at Cambridge University. The company has
since grown significantly to run search and affiliate marketing campaigns for
an impressive range of blue chip clients. With a focus on developing
innovative optimisation technology, CK Net aims to offer a superior service
for its client base.