Ross Parsons

Oct 6, 20202 min

Another addition to the Logic Serve Stable

Hyde House, the retained corporate advisor to Logic Serve, is pleased to announce the acquisition of CK Net.

Logic Serve is currently on an acquisition round in order to consolidate independent new media businesses into a larger and more efficient entity.

PPC or SEO (pay per click or search engine optimisation) companies should contact Barry Parsons for further information.

LONDON, April 7 /PRNewswire/ --
 

 
- London-Based Paid-on-Performance Search Marketing Company Acquired by a
 
Leading Search Engine Marketing Agency.
 

 
Logicserve (http://www.logicserve.com) today announced that it has
 
acquired CK Net Limited (http://www.ck-net.com), a paid-on-performance search
 
and affiliate marketing company based in London, UK. Terms of the deal were
 
not disclosed.
 

 
The acquisition of CK Net, which generated over GBP60 million
 
worth of sales for its blue-chip client base last year, will add a successful
 
paid-on-performance company to Logicserve's rapidly-growing portfolio of
 
search marketing agency clients. Logicserve manages online search campaigns
 
for over 200 mid-sized clients across the UK, Portugal, North America and
 
India, with over 50 staff in 4 offices worldwide.
 

 
"This acquisition enables Logicserve to accelerate its
 
expansion into the European search advertising market, says Rohit Chugh of
 
Logicserve. "By combining CK Net's proven paid-on-performance model with our
 
existing traditional agency services, we are excited to be able to offer our
 
clients a broad range of innovative search and affiliate advertising
 
solutions, delivered through a highly skilled team, certified processes and
 
proven proprietary technology."
 

 
Logicserve intends to enhance CK Net's "Affilibid" search
 
marketing technology through active and ongoing development. Designed
 
specifically for retail and conversion-orientated clients, Affilibid
 
optimises client campaigns, generating the maximum volume of sales possible
 
within a specified budget. Affilibid provides a unique depth of insight into
 
search marketing campaigns, incorporating individual user behaviours into its
 
keyword pricing models.
 

 
"With its focus on innovative technology and high levels of
 
personal client service, Logicserve complements our business perfectly," said
 
Christopher Kelly, founder of CK Net. "The acquisition instantly offers us
 
the manpower to fully utilise the great Affilibid technology that we've been
 
developing over the last 12 months, and I can't wait to see the results for
 
our clients. In addition, Logicserve's technical team will accelerate the
 
development of our new comparison and review site network, which we look
 
forward to releasing in 2008."
 

 
About Logicserve
 

 
Logicserve (http://www.logicserve.com) is emerging as a
 
leading player in the online marketing arena. Focusing on People, Processes &
 
Technology, Logicserve aims to deliver tangible business results for its
 
clients. With over 50 staff in 4 offices, Logicserve manages search campaigns
 
for over 200 mid-sized clients worldwide.
 

 
About CK Net Limited
 

 
With its origins dating back to 1998, CK Net
 
( http://www.ck-net.com) was founded by Christopher Kelly in 2003, while in
 
his first year as a medical student at Cambridge University. The company has
 
since grown significantly to run search and affiliate marketing campaigns for
 
an impressive range of blue chip clients. With a focus on developing
 
innovative optimisation technology, CK Net aims to offer a superior service
 
for its client base.

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